The baby furniture market didn’t exist until the mid-20th century, with the rise of the shopping mall. Before this, baby cribs were passed down in families, or babies slept wherever it was convenient: in boxes, in drawers, in bed with others, even in cages suspended outside of apartment windows! By the 1960s, big box stores attracted expecting parents with a less expensive offer that relied on an increasingly globalized supply chain. Around the 1990s, consumers started to experiment with online shopping and second-hand online markets, resulting in a decline in shopping mall sales and recognition of the value of using a product as opposed to ownership of a product (turning the idea of family heirlooms passed from generation-to-generation on its head). Today, new parents in North America can expect to spend an average of $15 000 on their new baby; and hopefully no more suspending their bundle of joy outside the window in a cage!
In response to crowded tenement housing in industrializing cities, the early 1900s saw parents suspending their babies out of their apartment block windows inside of cages, in order to “air them out” (on the advice of child-rearing experts)! Photo: Getty Images.
As the founder of LuLé and a proud mom, I am passionate about helping you make the right decisions for your baby. All blog posts are based on information found on respected government or institutional websites, such as Health Canada.